Blakes Paints have been owned by Hempels for many years now, not a lot of people know that! The comfortable, old, reliable South Coast brand is being dumped for the sake of corporate ego massaging. All sorts of blandishments are mentioned by the PR people but it basically means we'll all be more confused than we need be and end up paying more for the same product. Whatever happened to Consignia and why haven't Tata rebranded Jaguar? One little nugget that I recall was "repositioning the brand for a younger market". As If!